Actionable Thought Leadership

Thought leadership must do more than engage, educate and enlighten. It must provoke action that leads to conversions.

Marketing in the Era of Healthcare Consumerism

This platinum Marcom award-winning white paper examines the rise of healthcare consumerism and the Patient partner. healthcare providers and their marketing partners must deal with growing trust issues and big box competition. Can they adopt to the new healthcare reality?

can hearing health brands survive the coming of otc hearing aids?

With consumer technology retailers such as sony introducing over-the-counter hearing devices at a fraction of the price of traditional hearing aids, manufacturers, audiologists and hearing health professionals are scrambling to respond.

the evolution of brand identity in the cannabis industry.

This white paper examines the ultra-competitive cannabis industry and the use of brand storytelling as a differentiator.

a guide to the boomer consumer.

This is one of a series of white papers exploring america’s wealthiest generation, and why marketers are failing to engage them.

Jeff Coleman. Content. Copy. Creative. / 682-262-7243 / jeff@coleman4content.com